CABA Research Library:

IS-2007-80: Custom Mobile Advertising

http://www.caba.org/lounge/index.cfm?action=logonform&i=1254&dc=IS

Custom Mobile Advertising was a CABA Internet Home Alliance Research Council study that estimated the size of the maximum total addressable market for specific advertising concepts that could be offered via in-vehicle technology, mobile phone technology, and across both platforms. The goal of the study was to gauge interest in specific types of advertising content and advertising delivery mechanisms (such as voice and text). The study examined numerous consumer preferences for various features, including: connectivity options (wireless vs. wired); user interface (voice, text, on-screen menus); media and advertising storage and transfer options (mobile phone, PC, in-vehicle device, other); and user profile controls (computer, phone, in-vehicle).

IS-2007-77: Green Specs/LEED Specs

http://www.caba.org/lounge/index.cfm?action=logonform&i=1231&dc=IS

This report by Kalin Associates Inc. provides guidance to building specifiers on how to evaluate product claims about green attributes for incorporation into building designs. "By our definition, green products are those which maintain or improve the human environment while diminishing the impact of their use on the natural environment-in other words, sustainable." Characteristics of green products include green manufacturing, recycled contents, recyclable, low toxicity, and biodegradable. Who selects green products (owners, architects, engineers, and contractors) and when in the design/construction timeframe are they selected are discussed. A detailed checklist is included.

IS-2007-76: Cost of Green Revisited

http://www.caba.org/lounge/index.cfm?action=logonform&i=1230&dc=IS

According to a study of 221 buildings, green buildings cost about the same as conventional buildings. Eighty-three of these buildings were designed with the intent of being sustainable. Some green features were present in the non-green buildings. A majority of the green buildings did not cost more because of the green features. Detailed costing methods are included. This study recommends that green should be included in building planning, not as an added requirement.

IS-2007-61: The Market Survey of the Energy Industry 2004

http://www.caba.org/lounge/index.cfm?action=logonform&i=1210&dc=IS

The Association of Energy Engineers surveyed 456 association members on the state of the energy market to help determine a national energy policy and the benefits of energy management. Energy efficiency and management was judged most important. New generation sources are needed, global warming must addressed, and investment tax credits are beneficial. A slim majority thinks that mergers will hurt the energy industry. The best incentive for utilities to encourage energy management is through rebates. This survey is based on 49 questions. Detailed answers are provided.

IS-2007-60: Technology Contracting: Designing Systems for Efficiency and Interoperability

http://www.caba.org/lounge/index.cfm?action=logonform&i=1209&dc=IS

Johnson Controls reports on the benefits of centralizing responsibility for the management of building automation systems through technology contracting. Instead of subcontracting HVAC, lighting, security, IT networking, etc. to separate companies with separate responsibilities, an overall manager is assigned. This is particularly useful when the building systems are integrated. This approach saves time, reduces risk and blame, cuts capital costs, reduces construction costs, cuts operating costs, and enables system interoperability. The process for technology contracting is described with a few examples.

IS-2007-59: Wireless Consumer and Business User Profiles

http://www.caba.org/lounge/index.cfm?action=logonform&i=1194&dc=IS

ABI Research conducted a survey among 1,223 cell phone users across the U.S. Results of the survey are reported in the following categories: cell phone brands, monthly usage, cell phone features including multimedia, Bluetooth, and Wi-Fi access. Business users of cell phone voice services spend 19 per cent more on voice and 80 per cent more on data than consumers. Twenty-four per cent would like Internet access on their cell phones. Femtocells extend cell phone service via a broadband connection into buildings and homes where service might have been poor. Seventy-two per cent were not interested in this service. About one-third of business users would add a cellular modem to their laptop for Internet access via cell phone service.

IS-2007-58: National Action Plan for Energy Efficiency

http://www.caba.org/lounge/index.cfm?action=logonform&i=1193&dc=IS

The US Department of Energy and the Environmental Protection Agency organized a study on improving energy efficiency in homes, buildings, schools, governments, and industry. Recommendations were developed for utilities, regulators, and partner organizations. Demand for energy is expected to increase 30 to 40 per cent for electricity by 2030. Energy efficiency programs could eliminate the need for 40 new 500-MW plants over the next 10 to 12 years. Among the recommendations in this extensive report are policy changes through rate designs to move utilities towards energy efficiency.